Ruby on Rails - development, modernization, scaling

Ruby on Rails without
rewriting everything.

I help companies build new products, take ownership of difficult Rails applications, and modernize systems that must keep generating revenue while they change.

20+ years in software
Senior hands-on delivery
Audit, plan, implementation
Remote worldwide

When to talk

Rails is not the problem. A system the team is afraid to change is.

01

Legacy blocks the roadmap

Every change causes regressions and the Rails upgrade moves to another quarter.

02

The application slows down

Queries, jobs, and memory constrain the product as traffic and data grow.

03

Tests take too long

The feedback loop holds back the team and every release becomes stressful.

04

You need a senior owner

The team needs someone who can make architecture decisions and deliver production code.

Ruby on Rails services

From a product's first release to safe legacy modernization.

Product development

Design and build Rails applications from discovery and MVP to a stable production product.

Legacy modernization

Ruby and Rails upgrades, technical debt reduction, and staged refactoring without a big-bang rewrite.

Performance and scaling

Profiling, PostgreSQL, N+1 queries, caching, Sidekiq, memory, and critical-path optimization.

Technical audit

Architecture, security, tests, infrastructure, and delivery assessment with a prioritized plan.

Team enablement

Code review, mentoring, standards, CI/CD, and decisions that shorten the path to production.

Rails + AI

Safely integrate AI models and agents with an existing product, its data, and business workflows.

Why Rails

A mature framework for building real businesses quickly.

Rails gives a small experienced team a coherent full stack, fast iteration, and lower coordination cost. The conditions are deliberate architecture, a healthy database, and operational discipline.

Speed

Less tool assembly, more product work.

Stability

Conventions, tests, and a mature ecosystem.

Evolution

A modular monolith that changes in stages.

Ownership

Code and infrastructure the team can understand.

How I work

Diagnosis first. Then changes measured by outcomes.

01

Context

I learn the product, goals, constraints, and where the team loses the most time.

02

Audit

I assess code, data, performance, tests, security, and the release process.

03

Plan

I create a prioritized roadmap of quick wins, risks, and longer-term improvements.

04

Delivery

I work hands-on with the team, shipping code, reviews, measurements, and decision records.

Toolkit

A pragmatic stack, without technology for technology's sake.

RubyRuby on RailsPostgreSQLRedisSidekiqSolid QueueHotwireTurboStimulusRSpecCapybaraDockerCloudflareAWSGitHub Actions

A strong fit if...

  • you have a working Rails app and need to regain momentum
  • you are planning an upgrade or major modernization
  • you are building a product and want deliberate architecture
  • you need a senior who combines strategy with code
  • you want to add AI without destabilizing the product core

FAQ

Common questions

Do we need to rewrite the application?

Usually not. I identify the highest-cost areas and break modernization into small, reversible stages.

Do you work with an existing team?

Yes. I can join as a hands-on architect, senior developer, or advisor supporting the CTO and team.

How does an engagement start?

With a diagnostic call and, for larger systems, a short audit that ends with a concrete plan.

Is Rails suitable for a new product?

Yes, especially when speed to market, a small team, and rapid product iteration matter.

Can you help with performance?

Yes. I measure the app, database, jobs, and infrastructure before optimizing the actual bottlenecks.

Can you combine Rails with AI?

Yes. I design integrations, tools, and agents with controls for data, costs, permissions, and output quality.

Your Rails application should support the roadmap, not block it.

Show me the system, its biggest risk, or the change your team keeps postponing. In 30 minutes, we will define a sensible first step.

Book a Rails conversation