Updated: April 2026 · For PL/EU companies · 1 slot available in May
24% of Polish Google queries no longer get clicks.AI answers them instead of your page.
ChatGPT, Claude, Perplexity and Google AI Overviews cite companies instead of sending traffic. We optimize your site for SEO + AEO + GEO so they cite you and customers find their way to you.
- 20 yrs
- years of internet experience
- 7 yrs
- CTO at DataFeedWatch (clients: Adidas, Reebok)
- 3×
- CTO / tech lead roles (DataFeedWatch · Punkta · inFakt)
- Solo + AI
- zero agencies · zero juniors on your project
Search has shattered.
There used to be one Google. Now there are four silos.
Classic Google
Still dominant, but losing traffic - the blue link is a smaller share of every answer.
Google AI Overviews
AI-generated answer with no click - appears on 24.17% of Polish queries (Senuto 2026, 17.7M keywords). Globally 58% (Ahrefs Dec 2025).
LLMs (ChatGPT, Claude, Perplexity, Gemini)
ChatGPT alone gets 5.3B visits/month. Customers ask and buy here without ever opening Google.
Voice / Answer Engines
Alexa, Siri, Google Assistant - short answers pulled from featured snippets and schema.
If you optimize only for Google - you lose 30-50% of visibility in 2026.
Why NOW, not next year.
Competition is asleep
90% of PL SMBs don't even know what GEO is. Start now and you get a 12-18 month lead.
AI traffic beats classic SEO
In 2026, Google AI Overviews appears on 24.17% of Polish queries (Senuto, 17.7M keyword study). Global average: 58% (Ahrefs Dec 2025). SEO without GEO = losing ground.
Mentions take years to build
LLM authority is built through brand mentions over time. The later you start, the bigger the gap.
Search in 2026: one discipline, three contexts.
SEO + AEO + GEO is evolution, not revolution.
“Y'all are just rediscovering SEO by way of "AI SEO" or "GEO". Everyone's acting like optimizing for LLMs is an entirely new discipline. It's not.”
- ▸Targets: Google, Bing
- ▸Ranks on: links, authority, backlinks, performance
- ▸Conversion: 1-3% (classic traffic)
- ▸Status: not dead, but it's the foundation, not everything
- ▸Targets: Google AI Overviews, featured snippets, voice (Alexa/Siri)
- ▸Ranks on: clear answers, Q&A structure, FAQ schema
- ▸Conversion: low (zero-click), builds authority
- ▸Status: growing, 24.17% of queries in PL (Senuto), 58% globally (Ahrefs Dec 2025)
- ▸Targets: ChatGPT, Claude, Perplexity, Gemini
- ▸Ranks on: brand mentions, original data, citation-friendly format (40-80 word answer capsules), content freshness
- ▸Conversion: 12-17% on average (Claude 16.8%, ChatGPT 14.2%, Perplexity 12.4%) - vs Google organic ~2.8% (almcorp.com 2026)
- ▸Status: new, 65% of AI traffic lands on content younger than 12 months
~80% of the work is a shared foundation.
Do it once - win on all 3 fronts. SEO experts agree: it's still classic SEO + 20% AI specifics.
- Schema.org markup (Organization, FAQPage, Product, Service)
- Clean heading hierarchy (H1 → H2 → H3)
- Performance and Core Web Vitals
- Domain authority (E-E-A-T: Experience, Expertise, Authoritativeness, Trust)
- Structured content (tables, lists, data every 150-200 words)
- Freshness and regular updates
The other ~20% is context-specific
And this is where most companies get it wrong.
- SEO
- Backlinks
- AEO
- FAQ schema
- GEO
- Brand mentions
- SEO
- Long-form, keyword-optimized
- AEO
- Q&A format, direct answers
- GEO
- Rich in data, facts, statistics
- SEO
- robots.txt, sitemap.xml
- AEO
- Schema.org (FAQPage)
- GEO
- Wikidata entity, brand mentions, original data
- SEO
- Googlebot, Bingbot
- AEO
- Googlebot
- GEO
- ChatGPT-User, PerplexityBot, Claude-Web
- SEO
- Clicks the result (lands on the site)
- AEO
- Reads the answer in Google's answer box without clicking
- GEO
- Sees your brand name in ChatGPT or Claude's answer
Why NOW.Numbers from 2026.
- 24.17%
- of Polish Google queries have an AI Overview
- Senuto 17.7M keywords 2026
- −19.4%
- CTR drop YoY in PL (despite +3.3% impressions)
- Senuto / PurePC, June 2025
- 0.664
- correlation of brand mentions with AI visibility (vs 0.218 backlinks)
- Ahrefs 75K-brand study 2026
- 12-17%
- 12-17 out of 100 people who land from ChatGPT/Claude will buy (vs only 3 from Google)
- almcorp.com 2026 - Claude 16.8% / ChatGPT 14.2% / Perplexity 12.4%
Exactly what I do on your site.
Concrete deliverables, no fluff.
- AI bot crawlability audit
- GPTBot, PerplexityBot, ClaudeBot, Google-Extended - the foundation. Without proper config there is no citation, no matter what else you do.
- Content chunking + answer capsules
- Standalone 40-80 word answers under H2/H3 - the strongest predictor of ChatGPT citations (Search Engine Land 2026, Olaf Kopp framework).
- Brand entity hygiene
- Wikidata entry (if eligible), consistent NAP across Crunchbase / LinkedIn / Google Business - Aleyda Solis framework.
- Schema markup (as baseline)
- Organization, FAQPage, Article, Person. +44% citations for FAQ blocks (BrightEdge), but it's technical hygiene, not a GEO game-changer.
- Original data + first-party signals
- Original research, named author byline with LinkedIn proof, citation-friendly format. The thing competitors can't copy in a week.
- Brand mentions strategy + LLM visibility monitoring
- A plan to build mentions in PR, LinkedIn, industry forums + ChatBeat / Brand24 for PL. Brand mentions are the strongest signal: 0.664 correlation (Ahrefs 75K).
- Multimodal optimization
- HTML tables instead of images, alt text, video transcripts - LLMs don't see graphics well, content has to live in text.
- llms.txt file
- "Business card for ChatGPT and Claude" - a new standard that Anthropic (Claude's creator) publishes themselves. Still early stage, but I implement it as standard. 1 hour of work - possible future upside if it becomes mainstream.
Programmatic SEO and AI content
Watch out for the 2026 trap.
The idea of generating hundreds of "Best [Category] in [Country]" pages is classic programmatic SEO. It worked until 2024. But in March 2026 Google hit "scaled content abuse" - sites lost 50-80% of their traffic. LLMs penalize thin content even harder.
My recommendation:
- Start with 15-20 pages for the most important combinations (not 200 from a template)
- Each page must carry unique value - your own data, region-specific case studies, verifiable facts (not just a country name swap in a template)
- AI generates a draft → human adds industry context → validation
- Scale only after market validation (the first 15-20 pages must rank)
Polish B2B marketplace in the cosmetics industry
- Client
- A marketplace connecting cosmetic brands with contract manufacturing producers (B2B, PL/EU).
- Problem
- Low visibility in AI search - ChatGPT didn't cite them, Perplexity didn't return them in answers about cosmetics manufacturers.
- What we did
- Full GEO scope - schema.org (Organization + Product profile), content chunking for 300+ producers, robots.txt for citing bots, restructured producer pages + brand mentions plan.
- Time
- 6.5-7.5h technical + content strategy plan.
- Investment
- 1,500 PLN net (technical phase).
- Next step
- Programmatic SEO landings + content strategy.
What people I've worked with say.
“Quote was concrete, deliverables clear. After 2 weeks we had schema.org, content chunking, and a brand mentions strategy. Recommended.”
Who will work on your site.
Sebastian Tekieli
AI Product Builder · AI/SaaS Platform Architect
- 20 years online: 2× CTO (DataFeedWatch - 7 years, clients like Adidas/Reebok), Punkta.pl, inFakt.pl
- AI_devs certified · Multi-agent systems architect (LangGraph/CrewAI/Claude Code)
- Regular publications on practical AI for SMBs (LinkedIn, WebsiteInit blog)
- Volunteer: EDK Foundation - "60% of our IT solutions run on his code" (Fr. Jacek Stryczek)
- I work solo + AI · zero agencies · zero juniors on your project
- Based in Kraków · 100% online collaboration with PL/EU companies
Pricing
Two levels of collaboration.
Pick your entry point.
I work with max 5-7 active clients per quarter. I don't take every project. Every client gets my attention, not a team of juniors.
Search Visibility Quick
1,500 - 3,000 PLNnet
- Time:
- 1 week
- For whom:
- Small companies, one-time audit + foundational implementation
- SEO + AEO + GEO audit of your site
- Schema.org implementation (Organization, FAQPage, Article, Person)
- robots.txt config for AI bots (GPTBot, PerplexityBot, ClaudeBot) + crawlability audit
- Structure optimization for 5-10 key pages
- Report + quick-wins list
- 7-day satisfaction guarantee: if the report doesn't deliver at least 5 concrete quick wins to implement, you get 100% of your money back
Search Visibility Pro
4,500 - 6,500 PLNnet
- Time:
- 2 weeks
- For whom:
- Companies of 5-50 with an existing site, ready to scale AI visibility
- EVERYTHING from Quick (audit + schema + robots.txt + key page structure)
- Brand mentions plan + AI visibility monitoring (ChatBeat / Brand24)
- Wikidata entity (brand authority seed)
- Rewrite of 10-15 key pages for AI citation (40-80 word self-contained answers)
- llms.txt file
- 1h results presentation + 90-day content plan
- 14-day guarantee: 100% money-back if I don't deliver 10+ concrete quick wins
Looking for AI process mapping and chatbot / assistant implementation? See: AI Discovery Sprint →
What working together looks like - 4 steps.
- 1Discovery Call (free)30 min
- 2Audit + Roadmap1-2 weeks
- 3Implementation1-2 weeks
- 4Support (optional)monthly retainer
What you get on a 30-min call. Free.
No sales pitch. No slides. Real value, even if you don't buy.
- 5 min
Your situation
You briefly share: what you do, what visibility problem you have, what you already tried.
- 15 min
Live audit
We open your site together. I check 3-5 key points (does ChatGPT see your site, do you have schema, how do brand mentions look). I show on concrete examples.
- 7 min
What to do first
I tell you concretely: what you can do yourself (and how), what to delegate, what to skip because it's not worth it at your scale.
- 3 min
Questions + possible collaboration
If you see value - we talk packages. If not - I thank you and we end. No pressure, no follow-ups.
After the call you get a 1-page summary: 3 key recommendations for your site. Yours, even if we don't work together.
Not ready to talk yet?
Download the free Search Visibility Audit checklist.
15-page checklist: is your site ready for ChatGPT, Claude, Perplexity? PDF 1.3 MB. No spam.
Frequently asked questions
- How is GEO different from SEO?
- SEO optimizes for Google (ranking and clicks), GEO optimizes for LLMs so your site gets cited in AI answers. ~80% of the work is classic SEO + entity work, ~20% is AI-context specifics (chunking, citation-friendly format).
- Is SEO dead?
- It's not. It changed. Most organic traffic in Poland still comes from Google (Senuto reports 2025-2026). But if you ignore AI search, you lose a segment that converts 4-6× better than classic organic (12-17% vs 2.8% per almcorp.com 2026).
- How long until I see results?
- GEO: first LLM citations in 4-8 weeks. SEO: 3-6 months. AEO: 2-4 weeks (featured snippets).
- Do you guarantee rankings?
- NO. No serious operator does. I guarantee technical work to standards + a transparent report. Money-back on Discovery if you decide it's not worth proceeding.
- What about programmatic SEO?
- It can work, but mind Google's scaled content abuse hit from March 2026 (sites lost 50-80% of their traffic). We move carefully - with verifiable value on every page (original data, regional context, human editorial review), not a template with swapped names.
- Should I start with Quick or Pro?
- Quick (1,500 - 3,000 PLN, 1 week) is the foundation: audit + basic optimization - for companies that want to start cheap. Pro (4,500 - 6,500 PLN, 2 weeks) adds brand mentions plan, Wikidata, rewriting 10-15 pages for AI citation, llms.txt and a 14-day 100% money-back guarantee - for companies ready to scale visibility. If you start with Quick and decide on Pro within 30 days, I credit 50% of the Quick fee (max 1,500 PLN) towards Pro.
- How do payments work?
- Quick: 100% upfront or 50/50. Pro: 50% start / 50% delivery. VAT invoice.
- Do you work with companies outside Poland?
- Yes, occasional EN-language collaboration (mostly EU). Primary market is Poland.
- How do I measure if GEO is working?
- After implementation you monitor: (a) whether ChatGPT/Perplexity cite your site (test: ask these models about your industry), (b) AI bot traffic in your logs, (c) brand mention count online (Brand24/ChatBeat), (d) conversion of LLM-driven traffic. The monitoring plan and a results presentation session are part of the Pro package.
- Can my competition copy this?
- Schema.org - yes, in a week. They can also copy content structure. What they CAN'T copy in a week: brand mentions, domain authority, original research, Wikipedia / Wikidata entity, citation-friendly format built over months. The earlier you start, the wider the gap.
- Do you work solo or with a team?
- Solo + AI. No juniors, no subcontractors. Max 5-7 active clients per quarter - so each one gets my attention.
- What if I already have an SEO agency?
- We collaborate. GEO is ~80% classic SEO + 20% AI-search specifics (content chunking, citation-friendly format, brand entity, LLM visibility monitoring). I do what most SEO agencies haven't figured out yet - I don't compete on backlinks or keyword research.
Sources and research we work from.
Every number on this page can be verified at the source.
Polish market
30 minutes. No sales pitch. Just specifics.
Book a 30-min Discovery call. Together we'll see where your company stands on search visibility and what's worth doing first. No commitments.
Or email:st@websiteinit.com
PS: Not sure if GEO makes sense for your industry? Email me directly: st@websiteinit.com. 24h response. No sales pitch. If it's not for you, I'll say so directly.